March 2, 2016

A successful marketer knows how to read people. I think about this every day, as I’m creating strategies, programs and content for my clients, and always can hear Kenny Loggins singing in my head. “I’ve made a living out of reading people’s faces…” We used to have to p...

February 8, 2016

Sure, you can easily lump all the different social media platforms into a large bucket and call them “Social Media,” but to truly reach your target audience today, it means tailoring your messaging for each platform. While a “spray and pray” method used to work in the...

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Marketing Your Cannabis Brand: Part 1

August 9, 2019

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