August 9, 2019

As marketers, we know that every business benefits from effective marketing and advertising. This may be the truest for new businesses. So, let’s start out by saying, CONGRATULATIONS! Starting a new business is a terrifying and exhausting and thrilling time. Kudos to y...

March 2, 2016

A successful marketer knows how to read people. I think about this every day, as I’m creating strategies, programs and content for my clients, and always can hear Kenny Loggins singing in my head. “I’ve made a living out of reading people’s faces…” We used to have to p...

February 8, 2016

Sure, you can easily lump all the different social media platforms into a large bucket and call them “Social Media,” but to truly reach your target audience today, it means tailoring your messaging for each platform. While a “spray and pray” method used to work in the...

January 29, 2016

In the sixteen years I have been working professionally, I have been fortunate to spend 9 of them working from home. My very first job out of college, at 21, was a work-from-home job. I had never had a “real” full-time grown up job before, and it was very exciting. How...

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Marketing Your Cannabis Brand: Part 1

August 9, 2019

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