August 9, 2019

As marketers, we know that every business benefits from effective marketing and advertising. This may be the truest for new businesses. So, let’s start out by saying, CONGRATULATIONS! Starting a new business is a terrifying and exhausting and thrilling time. Kudos to y...

July 6, 2017

Smart brands know that they are driven by their consumers, that without regular repeat buyers and without reaching new potential consumers, they won’t stay in business for long. Smart marketers know the value of personalized one-on-one relationship building, and that n...

July 6, 2017

If you have spent any amount of time on any social network, one of the most heated and highly debated topics is content curation vs content creation. There are pros and cons to both, and I’ve found people are pretty passionate over which one they prefer. Then there are...

May 26, 2016

It is no secret that Twitter has been faced with a problem – the platform isn’t growing with new users. Many changes already been implemented in an effort to make Twitter “easier to use,” one of the biggest barriers to new users joining. Most recently, in an effort to...

March 2, 2016

A successful marketer knows how to read people. I think about this every day, as I’m creating strategies, programs and content for my clients, and always can hear Kenny Loggins singing in my head. “I’ve made a living out of reading people’s faces…” We used to have to p...

March 2, 2016

We all make the best plans, set goals, sometimes even sleep in our gym clothes to ensure we get out the door when that 6 a.m. alarm goes off…then what happens? We fall back asleep, forget where we wrote down our yearly goals…. Motivation – there are times we have it in...

February 8, 2016

Sure, you can easily lump all the different social media platforms into a large bucket and call them “Social Media,” but to truly reach your target audience today, it means tailoring your messaging for each platform. While a “spray and pray” method used to work in the...

January 29, 2016

In the sixteen years I have been working professionally, I have been fortunate to spend 9 of them working from home. My very first job out of college, at 21, was a work-from-home job. I had never had a “real” full-time grown up job before, and it was very exciting. How...

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Marketing Your Cannabis Brand: Part 1

August 9, 2019

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