Sure, you can easily lump all the different social media platforms into a large bucket and call them “Social Media,” but to truly reach your target audience today, it means tailoring your messaging for each platform. While a “spray and pray” method used to work in the past, it doesn’t anymore. Consumers talk about content fatigue, and are getting much smarter in their abilities to tune out “bad” marketing. Now, to really speak to THAT consumer you are writing each piece of co