Smart brands know that they are driven by their consumers, that without regular repeat buyers and without reaching new potential consumers, they won’t stay in business for long. Smart marketers know the value of personalized one-on-one relationship building, and that nurturing those relationships requires going above and beyond ‘typical’ customer service. I’m definitely one of those people that regularly says “I hate surprises!” But that’s not entirely true. I hate the kind o

If you have spent any amount of time on any social network, one of the most heated and highly debated topics is content curation vs content creation. There are pros and cons to both, and I’ve found people are pretty passionate over which one they prefer. Then there are the fence people, those that refuse to pick a side so as to not to alienate anyone that disagrees with them. Stand up. Have strong opinions and don’t be afraid to share them, I say. Arguments and studies can be