A successful marketer knows how to read people. I think about this every day, as I’m creating strategies, programs and content for my clients, and always can hear Kenny Loggins singing in my head. “I’ve made a living out of reading people’s faces…” We used to have to put together elaborate buyer personas, and market to people who fit into those molds. However, with the rise of social media, and the increasing number of people from all demographics using various social media p

We all make the best plans, set goals, sometimes even sleep in our gym clothes to ensure we get out the door when that 6 a.m. alarm goes off…then what happens? We fall back asleep, forget where we wrote down our yearly goals…. Motivation – there are times we have it in spades and other times it is a struggle to even think about. We are human, and it is natural for motivation to ebb and flow. Even the most motivated person you can think of struggles with finding the oomph ever